With a collective 45 years experience in the industry, Parkside Beverage takes great pride in utilizing a high level of expertise and knowledge for each and every project. We are focused and determined to give every client the highest level of personal service to deliver unparalleled results.

Cydney Whitmoyer (President)

Mrs. Whitmoyer’s beverage experience dates back to 1989 where she was trained by top beverage industry scientists at Cadbury Schweppes. This position offered invaluable experience in carbonated soft drink development. She moved from there to formulating hundreds of beverage formulations yearly in McCormick & Company’s Beverage Flavor Applications department. These formulations involved almost every type of non-alcoholic beverage.

Since 1997, Cydney took on the challenge of creating and building a dynamic and successful consulting firm called Parkside Beverage.

With clients in over 15 US States and Canada, Cydney has worked to maintain on-going personal interest in each client as well as the products and brands they continue to work and build. Her business is clearly focused on helping start-ups and smaller type beverage companies, but her strategic services also extend to large companies and well established brands. Cydney’s primary focus in working with clients is on advising and teaching them about their beverage, how the business and industry works, and involving them directly in all parts of the development, formulation and production processes.

Mrs. Whitmoyer is proud to have earned a Bachelor of Science degree in Food Science from Penn State University.

Thomas Rooney (Associate)

Mr. Rooney has over 30 years experience in the beverage industry working with a wide variety of beverage products in the areas of Sales Management, Sales Development, Marketing, Distribution and Distributor Development. Tom began with Coca-Cola Bottling Company of NY in 1972 working as a route salesman before moving into many sales management positions including Branch Manager and General Sales Manager. His responsibilities encompassed development of sales budgets, distribution, trade marketing, program execution, new product launches and P&L. Tom accepted a position with Coca-Cola Consolidated in 1987 where he held the position of Director of Sales Development, preparing trade marketing programs for key retailers. He also developed internal communication systems to insure proper understanding and execution of the programs by the sales force. In addition, he also developed pricing strategies for the various marketing areas of the company as well as creating introduction programs for new product launches.

After 18 years on the bottling side of the business Mr. Rooney expanded his business experience by taking positions with soft drink parent companies including Coca- Cola Foods, Cadbury, Naya and Coca-Cola North America. Tom also served as a consultant to The Seagram’s Beverage Company and White Rock products where he assisted in strategic planning, sales development and the expansion of the distribution network. He also served as a consultant to several small to mid size companies developing marketing plans to assist in the sale of these businesses. Clients received custom business plans for their new ventures. Tom has recently managed the DSD system for a bottled water/juice and RTD tea company on the east coast. This piece of the business started from the ground level. He successfully built a distribution system that takes the companies products to several channels including C-Store, wholesalers, vending, food service, export, education and independent grocery. The business experienced 40% to 80% increases over the three years it was managed by Mr. Rooney.

Mr. Rooney is proud to have earned a Bachelor of Science from the State University of New York at Brockport. He has also completed courses in negotiation skills, effective listening work shops and the Seven Habits of Highly Successful People. Mr. Rooney was also chosen as a member of the Coca-Cola Market Impact Team.